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Rembrandts in the Attic

Learn the secrets to uncovering the hidden value in your business. 

Unlock value. Negotiate with leverage. Sell for more.


There is a hidden world in M&A that the vast majority of entrepreneurs are not "in on."

These insider secrets are now yours.

Learn the Insider Secrets ($297)

"Because of John and our discussion of Rembrandts in the Attic, the offer we got was 10.2x EBITDA."

-Wesley Sierk, President of Risk Management Advisors

The "wealth creation event" is the most important moment in an entrepreneur's life. The years of time and effort, the long hours put in, the hundreds of thousands of dollars all goes into that one final moment. The last thing you want is to be unprepared, undervalued, or worse, taken advantage of by a sophisticated buyer, when you're ready to sell. 

Rembrandts in the Attic teaches you exactly how to prepare for your wealth creation event, with proven strategies, tools, and anecdotes to maximize the value of your business when it comes time to exit.

In just 1 hour, you'll know exactly how to:


Unlock the Hidden Value in Your Business.

"Rembrandts in the Attic" helps you discover those hidden items, up in the "attic" of your company that you don't realize might be super valuable...


Convince Buyers to See Value Over and Above the Cashflow of Your Business.

In this course we show you how to think about your business in an entirely new (and super exciting) way, how to value the hidden gems inside your business, and to understand how a sophisticated buyer will value them.


Drive Up Your Selling Price and Cash Out with Max Valuation.

Don't let your Rembrandt's cost you millions. Don't give away for free the assets and capabilities that the right buyer would pay huge sums to acquire. Don't miss the opportunity that is right in front of you.

Avoid leaving MILLIONS of dollars on the table:


Let me give you a simple example. Let's say you are in the ice cream business. You are a small player but you've built a great brand... maybe you have $10MM in sales and most of your customers are small convenience stores in your local tri-state area... You run a great business and earn $2MM a year in profit.

One day, you are tired of building the business and you decide you want to sell. You hire a broker and a few buyers show up... One is willing to give you 6x your profit, one 7x, and the other one... 8x (maybe they really like ice cream). Your broker says "hey that is great, small food companies normally trade for about 6.5x let's take the 8x offer!" That sounds good, right?

This is how it happens, every singe day. 8x on $2MM in profit is $16MM in deal value. Not bad. Everyone is pretty happy...

But what if the company that offered 8x is a national company? What if they have a contract to be in 7-11, and Walmart, and Target? What if all they needed was a REALLY GOOD ICE CREAM BRAND to round out their grab-and-go snack portfolio? What would you be worth to them? (Hint: Way more than 8x YOUR profits!!)

"Rembrandts in the Attic" will help you find these kinds of opportunities in your business, and teach you how to think through what they are worth to buyers. It will help you transform your mindset around how you think about your company, we guarantee it!

Discover Your Rembrandts ($297)

Meet Your Instructor:

John Ratliff

CEO of align5, Creator of Full Circle

John grew his previous company with 24 acquisitions. He eventually sold his business for 14x EBITDA in an industry that trades at 3-4x. He did it because he understood what drove the strategic value of the business over and above just cashflow.

In this course, he will teach YOU the exact things he did to drive that strategic value (and, typically, he beats the industry multiple by 50-100% in almost every deal he does. IN FACT, in the “worst” deal he ever did, he still beat the industry average by 50%!)

John brings over 25 years of experience as an entrepreneur, CEO and investment banker. In 2013, he co-founded align5 in partnership with STS Capital, to advise growth company entrepreneurs and family enterprises on sell-side and buy-side M&A.

Today, he is CEO of Scaling Up Coaches, Managing Director & Partner of align5, and creator of Full Circle Mastermind.


Rembrandts in the Attic is the only course of its kind that teaches business owners and entrepreneurs how to identify and capitalize on the hidden value in their businesses.

But don't just take our word for it – hear what others have to say:

Arnie Malham

Founder, Legal Intake Professionals

For me, learning from John, it was all about the conversation, and all about guidance when I didn't quite see where we were headed. It was the first business I had ever sold, and it was Rembrandts that just gave me greater understanding of my company, and the bigger picture overall.

Wesley Sierk

President, Risk Management Advisors

Because of John and our discussion of Rembrandts in the Attic, the offer we got was 10.2x EBITDA. I didn't hire his company—this was just him being a generous, giving soul. A good, decent human being. A good businessman. And those aren't easy to find in combination in this world.

Mac Harman

Founder, Balsam Brands

The thing that's really set John and align5 apart from other coaching groups we considered is that they've scaled up businesses, and understand what it's like to be in the trenches. When you have someone who's thoughtful, experienced, and speaks with such humility, it's amazing.

Get a sneak peek at what you'll learn in the course:


Module 1: The Concept - John discusses Rembrandts using a real life example from align5. By seeing it in practical terms, you will begin to formulate an understanding and awareness of what to look for in your own business.

Module 2: Take Inventory - The beauty of the Rembrandts concept is that you aren't creating anything new. You are literally taking what you currently have to grow the value of your business! First, you need to take inventory.

Module 3: The Blueprint - Taking inventory of Rembrandts is overwhelming for most entrepreneurs. Here, we introduce our Blueprint Tool, which provides a structured, purposeful approach to uncover value you never knew existed.

Module 4: Mind Mapping - By now you've begun to develop your list of Rembrandts and understand strategic value drivers over and above the financial value of your business. Now what? It's time to map out your potential buyers.

Module 5: Leverage - Now you know the value of getting multiple buyers into a bidding process, which drives the value of your company even higher. The next step is the most important part of the process: the negotiation.

All The Tools You Need To Build A Successful Online Business

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Add Millions to Your Valuation ($297)

Your 100% Action-Based Satisfaction Guarantee

This course will give you an unfair advantage in maximizing the value of your business if and when you choose to sell it. You’ll discover proven success strategies that will help you build a sellable, scalable business much faster than normal.

I believe so strongly in this course, that you have my 30-Day iron-clad “action-based” guarantee: Complete the course over the next thirty days and put at least three of the strategies you learn from this course into action in your business. If you aren’t satisfied for any reason within the thirty day period, simply contact us and we’ll give you a full refund. I will make this bold guarantee to you because I stand behind this course 100%, and the results speak for themselves.

Now is the time to invest in your business and secure your future.

Without this course, you risk...

LOSING MILLIONS- You will sell your business for much less than its actual value, leaving you with regret and a sense of loss.

BEING EXPLOITED- The strong will always prey on the weak. By coming to the table unprepared, sophisticated buyers will take advantage and try to steal a lifetime of value you've built.

A LIFETIME OF REGRET- Knowing you left life-changing money on the table will haunt you forever. I've seen firsthand when business owners break down in tears realize it for the first time.

But with Rembrandts, you will...

SELL FOR WELL BEYOND "INDUSTRY AVERAGES"- Learn how to position your business effectively, highlight your 'Rembrandts,' and attract qualified buyers who are willing to pay a premium.

GAIN AN EDGE IN HIGH-STAKES NEGOTIATIONS- Never be underestimated, undervalued, or underprepared. You will always have the decisive advantage at the negotiating table.

LIVE THE LIFE YOU'VE ALWAYS IMAGINED- Pop the champagne, celebrate your victory, and the realize that you now have the opportunity to live the life you and your family have always dreamed of. 

Discover Your Rembrandts ($297)